10 Easy Ways to Improve Your Blog or Website

Like you, I typically visit many blogs and websites each day. Some web sites clearly have it together. They have lots of traffic and appeal to visitors. Other sites aren’t bad. They have good potential. With a few tweaks here and there, they could enjoy much more traffic and appeal much more to their audience. I promised myself [...]

Twitter Lists Revisited

Since Twitter Lists Beta Observations and Tips one month ago, Twitter completed the roll out of Twitter Lists to all its users. Twitter members have been occupied with building and following lists, while the pundits have been occupied with observing and dissecting them (the lists of course, not the members). The reaction in the blogosphere [...]

Why WordPress? Plus List of My Top Dozen WordPress Plugins

What’s the big deal about WordPress? In Website vs. Web Presence, I emphasize the role of social media in web marketing. Darren Rouse, the author of 31 Days to Build a Better Blog, shares in a video his blog-centric approach to web marketing in which social media sites (which aren’t under our complete control) serve as outposts [...]

Top 10 Reasons Why the Twitter LinkedIn Partnership is Big News

We learn nearly every day of developments in the social media world which have the potential for far reaching impact. Take for example the recent integration of LinkedIn with Twitter. You can now tweet your LinkedIn status to your Twitter followers and automatically post your tweets to your LinkedIn status. It is easy to see that this [...]

The Blogger’s Guide to Links and Comments

No aspect of the Internet is more critical to understand than hyperlinks or simply links, as we call them. After all, what is the World Wide Web but countless documents which are interconnected by links? A web page without links in to it can never be discovered by search engines, nor will people find the page [...]

Nobody Buys Drills, They Buy Holes

I spoke this morning with a very pleasant chap from the Westchester County Business Journal. In the course of conversation I had occasion to mention that “nobody buys drills, they buy holes,” an aphorism attributed to Theodore Levitt, the late economist. A drill is but a means to an end. Similarly, few people care about social networking sites. While [...]

What it Takes to Build a Web Presence

Web marketing to me is entirely about building up both social capital and search equity, nurturing relationships and reputations both with people and with search engines. In Social Media vs. Search Engine Optimization and in The NEW Search Engine Optimization, I underscore the importance of both social media and search engine optimization and their interdependence. Your [...]

Website vs. Web Presence

Once upon a time, a business would put up a website with its contact information, and that was the beginning and end of its web presence. Those days are long gone. Savvy marketers today are very aware that a multidimensional approach is essential if one hopes to build a strong and responsive web presence. Social Media and [...]

Anti-Social Media Marketing

I’ve already written about different types of SPAM, the reasons people SPAM, and alternatives for SPAM free marketing. In this article I look at four kinds of social media SPAM, or anti-social media marketing as I sometimes call it. I also share several ideas for coping with social media SPAM. Although we cannot stop SPAM, we can [...]

Why Aren’t Social Networking Sites Easy to Use?

Connecting on social networking sites with family and friends requires little forethought or planning. The most popular social networks are easy enough to figure out, even without instruction manuals. Most of us would agree that social networking sites are easy to use for casual networking. On the other hand, reaching out to your target audience on social [...]